Adding tremendous value to your client experience as a Movement, Health, & Healing Professional is crucial to the success of your business. There are many different ways that you can add extra value to the service that you offer your clients, and it is important that you take this to heart.
For most of you, the primary service that you provide is typically in real-time and can range from 30-minutes to 2-hours. Whether that service be a physical therapy session, a chiropractic visit, a strength & conditioning workout, or a nutrition counseling meeting, you are giving your client undivided attention and providing the expertise & knowledge that you have gained over the years. Of course, your clients are paying a price for this, but the service that is being offered in real-time is truly invaluable to them.
With technology and the massive amounts of information out there today, there really is an opportunity for you (as a Movement, Health, & Healing Pro) to add additional value to your clients. By making the extra effort to do this, you are going to create much stickier relationships with your clients, where they have no choice but to rave about you (and your business) to their friends. This will ultimately set you far apart from other professionals and competitors in the same field.
Below are several ideas that you can think about that may make sense for your business, which will ultimately be adding tremendous value to your client experience as a Movement, Health, & Healing Professional.
We think that the first idea is an obvious one and if you’re really good at what you do, you are already on top of this. This would be creating content that is valuable, useful, and applicable to your clients and potential clients.
Creating content may entail writing a blog on your website, starting an email newsletter, consistently sharing on social media, etc. To go even further and to really set yourself apart, you may also consider creating your own YouTube Channel or launching your own Podcast.
One important note about creating content is that you must think about them as “playing the long game”. To do it right, it will take time to create, improve upon, and actually see positive results. As an example, you may start a blog and only your current clients read it because you can actually get it in front of them by sending it to them via email. In this instance, you may not be reeling in clients, but you are certainly adding tremendous value to your client experience. In addition to the real-time weekly sessions, your clients are now experiencing more of you in a scaleable way.
What will eventually happen and if done right, your clients will share your content with their family, friends, work colleagues, and community. This will eventually help you reach more people. Finally, if you consistently create your content and work diligently to improve your online search-ability, SEO rankings, etc., you are going to be leaps and bounds ahead of your competitors.
We want to go back to our point about the idea that creating content takes a lot of time and effort. This is important because you may be thinking to yourself, “Why would I spend time creating this content when it doesn’t add revenue to my business?” Rational thinking would be to focus on where you do add revenue, which is servicing your clients. In addition and depending on your marketing plan for your business, your time could be better spent finding new clients in a more traditional way.
If these thoughts are running through your head, that is perfectly normal. The key here is to really think about your overall marketing plan and align your interests with said plan. As an example, if you hate writing, then starting a blog may not be a smart thing to jump into. However, if you think a blog could be beneficial for your business, maybe there is someone on your team that has a passion for writing or maybe this is something that you can outsource to a freelance ghostwriter.
However, you may be the type of person that loves being on video. You could be excited about that and want people to see you on screen. In this case, it may be really easy for you to create video content and edit it. This could be more natural for you than simply writing a blog.
The key here is really to focus on what you see yourself actually enjoying, sticking with, and rolling with for a long period of time. This will allow you the ability to actually see where the results go.
You may find that after six months or a year (or longer) of consistently putting out content in whatever medium you decide, it actually isn’t advantageous for your business. However, on the flip side, you may find that your current clients love it so much and it has created a consistently higher number of client referrals to your business. To go even further, if you really geeked out on SEO to optimize local search, maybe you have seen positive results in increased traffic to your website and more bookings than you could have ever imagined.
The hard part is that you will really never know until you actually consistently put in the time and effort. You must go through the process. It is not going to happen overnight and you really need to create a plan of action. Maybe your plan is as simple as creating one piece of content every week (or every other week). It is important to be consistent so that your clients and your potential clients know when your content is going to reach them. They will start to see the credibility of what you are doing. They will see that you are actually bringing up topics that people are asking about and are curious about. You may also find that your content just puts them over the edge to actually book an appointment with you.
Creating A Network For Your Clients
We think that another massive value-add that you can facilitate with your clients, is to actually create a network within your local area (or virtually) to connect your clients with like-minded professionals that complement (or supplement) your service offering.
Now, maybe you are the one-stop, jack-of-all-trades “Movement, Health, & Healing Pro”, but odds are that you specialize in a few things and you are the best at what you do. Therefore, you would feel comfortable with the value-add that another professional can provide to your clients. We are talking about an “abundance mindset”, as opposed to a “scarcity mindset”.
As an example, maybe you are a Nutritionist or Nutrition Coach and you have a client that is seeking weight-loss advice and a nutrition plan. As the nutrition specialist, odds are pretty high that you will be able to coach them through improving their eating habits and mindset, while also holding them accountable. However, it may also be beneficial for your client to also have access to a Personal Trainer or Strength Coach that specializes in weight-loss. Maybe they meet with them weekly or semi-monthly to help them continue to lose weight, while you are still coaching them through their nutrition program. We think that your clients would love such an approach, which is very much team-oriented. By creating this network of trustworthy professionals that share an alignment in values, the client experience is that much more improved.
This notion can be applied to almost all Movement, Health, & Healing Professionals. As another example, we can look at a Personal Trainer or Strength Coach. If such a professional is working with a client to help get them stronger, lose weight, lean out, prepare for a sporting event, etc., one of the hardest things to see is an injury. For most Personal Trainers and Strength Coaches, a serious injury is outside of the scope of their expertise or knowledge-base. It would make sense and be in the best interest of the client, to refer them out to a specialist (like a Physical Therapist). In the best case and if the injury is not too debilitating, the client can still work towards their goal (with their Personal Trainer or Strength Coach), while also supplementing the road to recovery with the Physical Therapist.
The important thing here is that the Personal Trainer or Strength Coach needs to have a good network of trustworthy Physical Therapists that truly align with how they think about training, movement, recovery, etc. There is a big difference between a Physical Therapist that instructs their clients to do nothing (and solely see them for visits) vs. a Physical Therapist that provides homework and tells them to stay active while making sure they do not do certain movements.
There will be a vast difference in results when comparing these two different types of Physical Therapists. In addition, if there is a Physical Therapist that is more open to being proactive, but doing so in a controlled manner, that is ultimately going to help the client reach their goals faster. It is important to note in this example, that the ultimate goal is to look after the client’s best interest (safety), while also helping them reach their initial goal.
The reality is that there is a huge benefit for you (as a Movement, Health, & Healing Professional) and your client to actually have a trustworthy network of similar professionals that you can collaborate with, refer out to, etc. Your clients are going to be blown away when they see that you have this team-oriented approach.
Give Your Clients Homework
Another way that you can provide more value to your clients as a Movement, Health, & Healing Professional is to give them some sort of homework to hold them accountable.
We know that the bread-and-butter of the value-add that you are providing to your clients are predominantly the actual time spent with them at your facility or wherever your meeting. However, the reality is that there are a lot of hours that your clients are not with you, that may make or break them in terms of achieving their goals.
The many goals could be improving their injury and recovering fully (Physical Therapist), losing weight (Nutrition Coach), gaining muscle (Strength Coach), improved mobility (Recovery Specialist), or decreased stress (Acupuncturist). Therefore, you must think (within your specific profession) about what kind of homework you can give your clients to make sure that they do not just go back to the norm after the several hours that they see you during the week.
For a Personal Trainer or a Strength Coach, it is pretty straightforward in the homework that you give them. Depending on their access to equipment (at home or their gym), you would provide them with exercises or cardio to supplement what they are doing with you. If you are a Physical Therapist, we think that it is somewhat similar. You are really trying to give them homework to do when they are not seeing you. This could be band work, stretches, etc. If you are a Massage Therapist or Chiropractor, maybe the homework is something along the lines of using a foam roller or doing self-myofascial release after you show them how to properly do it. In addition, you can also have them do some stretches that you recommend. For the Nutrition Coach, maybe the homework is simply going to the grocery store and buying the groceries that you’re recommending.
Recommend The Best Apps & Resources
One last idea that we think can add tremendous value to your client experience, is to advise your clients on the best apps and resources that are out there as it relates to their goals.
The reality is that there is so much information online and so many different apps within the health, fitness, recovery, and wellness space, that it can get quite overwhelming for your clients. We think that it is the duty of the “Movement, Healthy, & Healing Professional” to help curate or optimize this for their clients so that they have all of the tools to best achieve their goals.
As an example, we know that a lot of people use My Fitness Pal to track their food intake. Is that the best option or are there other similar apps out there that the client should be aware of? Or maybe your client has a certain kind of watch that tracks their sleep and their physical activity. Did they buy the best one and do they even know how to use it most effectively to help nudge them closer towards achieving their goals?
The reality today is that when you operate in a service-based business and as technology gets more infiltrated into your field (and our world), there is just so much information that will come from it. There is just massive amounts of data accessible to everyone and the problem that you are trying to solve for your clients is now to simplify everything for them within your domain, that ultimately helps them achieve their goals faster (and smarter), while also complementing the service that you are providing to them. The key here is to take advantage of the resources (apps, websites, etc.) to make them an extension of what you are offering to your clients.
In conclusion, we hope that all of these suggestions on how you can add tremendous value to your client experience resonate with you. We hope that they help you better think about how you can actually and truly provide value to your clients beyond the service that you’re already providing to them.
Additional Reads & Resources
24 Creative Ways To Add Value To Personal Training Clients
3 Tips To Adding Value To Your Personal Training Business
6 Best Practices For Delivering Value-Driven Care In Your PT Clinic
4 Strategics For Creating A Competitive Advantage For Your Clinic
Be The Value New Patients Want To Invest In
20 Ways To Grow Your Nutrition Business
The Best Apps For Self-Employed Personal Trainers